Turning Web data into valuable business assets
Suppose you head up the market research function at a billion-dollar, high-tech consulting firm. One of your tasks is to send out competitive intelligence updates to executives to help them make more informed business decisions. Your newsletter covers:
- Advances in technology
- Market-moving events
- Competitor activities
- Customer opportunities
You’d like to add more topics, but it’s difficult enough to just address these four. And, you issue the newsletter quarterly, though you know greater frequency would help these executives even more. You extract your data from standard news feeds and a few Web sources, manually cutting and pasting as you go. Creating newsletter content absorbs several days on your calendar.
How can you improve your efficiency?
If you want to publish daily and monitor scores of specialized blogs and niche sources as well as the standard news feeds, you’ll either have to hire a large staff or find some sort of automated solution. Even if your budget could afford more employees, a manual process introduces errors and produces hit-or-miss data. You need to ensure you get the right data at the right time, making sure nothing is missed. Automated Web data extraction and monitoring is the key to eliminating errors, reducing costs and achieving a level of speed and scale not possible with manual processes.
Connotate’s automated Web data extraction and monitoring solution can help you transform Web data into valuable business assets while improving efficiencies.
Learn more about how our competitive and pricing intelligence solution can help you. Download your free copy of “Competitive Intelligence and the Web.”
Other posts in this series:
The Intelligent Guide to Competitive Intelligence, Part 1 — Pricing
The Intelligent Guide to Competitive Intelligence, Part 2 — Product Reviews
The Intelligent Guide to Competitive Intelligence, Part 3 — News Items
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