Automated Web data extraction and monitoring can lead to competitive “silver bullets” on niche sites that can set you apart
Many organizations look for “silver bullets” of competitive intelligence — lesser known but highly reliable data that decision makers or business intelligence applications can analyze to reveal actionable insights to:
- Create and sustain competitive advantage
- React more quickly to competitor moves
- Stay on top of the latest trends and technology
- Make better and more timely decisions about product development and enhancement
Trouble is, these “silver bullets” need to be mined just like any other precious gem. They’re not always found in popular news feeds. They tend to hide in blogs, forums, scholarly journals and niche sites that are typically difficult for scripts and Web scrapers to access. But that doesn’t mean you can’t get to them. An automated Web data extraction and monitoring solution can simplify the process, and include foreign-language sites, too.
Stay on top of latest trends and technology
A global manufacturer wanted to keep tabs on its competition in a field where market leadership hinges on leveraging technology advances as quickly as possible. It needed to monitor scholarly journals and niche sources in multiple languages. Through use of Connotate’s automated Web data extraction and monitoring solution, the company was able to access highly-targeted, keyword-driven university and industry research journals and blogs in English and German that do not support RSS feeds. In addition, the manufacturer used semantic analysis to tag and categorize data and help identify new technologies and products not currently in the keyword list. Ultimately, the firm enhanced its competitive edge with up-to-the-minute data.
Learn more about how our competitive and pricing intelligence solution can help you. Download our free white paper, “Competitive Intelligence and the Web .”
Other posts in this series:
The Intelligent Guide to Competitive Intelligence, Part 1 — Pricing
The Intelligent Guide to Competitive Intelligence, Part 2 — Product Reviews
The post The Intelligent Guide to Competitive Intelligence, Part 3 — News Items appeared first on Connotate.