We live in the era of Big Data. Nowadays, with so much market-related data being gathered and analyzed, intelligence has finally trumped the executive “gut” as the new decision-making apparatus favored by the business world. Compiling and interpreting information (competitive intelligence (CI)) helps businesses maintain a more competitive edge in relation to their competition. That […]
We live in the era of Big Data. Nowadays, with so much market-related data being gathered and analyzed, intelligence has finally trumped the executive “gut” as the new decision-making apparatus favored by the business world. Compiling and interpreting information (competitive intelligence (CI)) helps businesses maintain a more competitive edge in relation to their competition. That […]