Does technology change behavior, or do we design technology to accommodate existing behavior? Like the proverbial chicken-or-the-egg question, there’s no definitive answer. Consider the concept of self-service. While technology has certainly aided the rapid expansion of self-service, the consumer appetite for it is unrelenting. From grocery store checkout to flight check-in, consumers want transactions to […]
Does technology change behavior, or do we design technology to accommodate existing behavior? Like the proverbial chicken-or-the-egg question, there’s no definitive answer. Consider the concept of self-service. While technology has certainly aided the rapid expansion of self-service, the consumer appetite for it is unrelenting. From grocery store checkout to flight check-in, consumers want transactions to […]